What began as a charming outpost in Grand Central became a refined specialty brand with a modern edge. Tasked with evolving its look from quaint to cosmopolitan, we partnered with the founders of Hamptons Honey Company to create a sleek, cohesive identity—one that honored the timeless appeal of tea and honey while resonating with an urban, design-savvy audience.
From packaging and signage to retail details and messaging, every element was crafted to inform, delight, and reflect the brand’s elevated vision.