Nancy Herrmann

Alterna

Global creative direction for Alterna, a “free-of” pioneer in the luxury haircare space. Rebranding of Caviar Anti-Aging franchise, including branding; packaging design; beauty and still life photography; videos; social and digital asset content; videos; 360-degree integrated marketing; advertising; print collateral; retail and salon merchandising for all professional and consumer touchpoints.

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PACKAGING REDESIGN

PACKAGING REDESIGN

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BRAND STYLE GUIDE

BRAND STYLE GUIDE

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CAVIAR ANTI-AGING STYLERS CAMPAIGN

CAVIAR ANTI-AGING STYLERS CAMPAIGN

Beauty Photography: Sarah Silver. Stil Life Photography: Adam Savich

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ANTI-FRIZZ STYLING CAMPAIGN

ANTI-FRIZZ STYLING CAMPAIGN

Beauty Photography: Sarah Silver. Product Photography: Adam Savich

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