Nancy Herrmann

Alterna

Global creative direction for Alterna, a “free-of” pioneer in the luxury haircare space. Rebranding of Caviar Anti-Aging franchise, including logos; packaging design; beauty and still life photography; videos; social and digital asset content; videos; 360-degree integrated marketing; advertising; print collateral; retail and salon merchandising for all professional and consumer touchpoints.

alterna_morgan_lg.jpg
caviar_moisture_adspread.jpg
caviar_colorhold_adspread.jpg
caviar_adsingles.jpg
caviar_moisture_sensorial.jpg
caviar_3d_pkg_asst.jpg
caviar_3d_aa_stylers_lineup_after.jpg
caviar_3d_aa_stylers_lineup_before.jpg
caviar_holiday_kits.jpg
caviar_salonbrochure.jpg
caviar_dealsheet_transform.jpg
caviar_brochure_treatment.jpg
apple_mockups_iphone.jpg
caviar_styler_adspread.jpg
caviar_styler_sensorial.jpg
caviar_stylers_prestage.jpg
caviar_adsingles_heroes.jpg
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