Nancy Herrmann
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PSFK

PSFK is a global trends collaborative providing business intelligence for driving innovation in retail and customer experience. Stark Design was engaged to create design explorations on several occasions.

For PSFK’s Future of Retail trend report, we created retail activations addressing pain points in the store, while also elevating the brand experience. My team and I conceived Beauty Lounge as a "Hub for Community” and Beauty 24/7 as an automat-style dispenser to "Kill the Checkout," presenting them at the annual sold-out conference as featured speakers.


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A MOVEABLE FEAST: REIMAGINING THE IN-ROOM DINING EXPERIENCE

A MOVEABLE FEAST: REIMAGINING THE IN-ROOM DINING EXPERIENCE

This concept project was created in collaboration with PSFK and The Ritz-Carlton. A series of custom-crafted, modular units transform to become pieces that wrap food, story and service into a considered experience, thus making a memorable ceremony of the meal "un-boxing."

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REALITREE

REALITREE

Realitree is a global, social game chosen by Al Gore's in conjunction with his Climate Reality Project and PSFK's Gaming for Good. Realitree, an interactive game fed real-time climate and social data, is designed to transform the dialogue around climate change.

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