Lacoste sees its innovation "Lab" as a link between the brand's legendary past and its future. It's not much of a stretch since founder, René Lacoste not only claims his place as a tennis champion and designer of the iconic polo shirt, but invented tennis rackets, golf clubs and bags, as well as a groundbreaking tennis-ball launching machine.
The collection of objects rely on a standard palette of white, black and green that gives them a striking effect altogether. And details, such as racket taping on the bike handles or the newsboy bicycle helmet, are a fitting use of the company's brand language.
Design Director, Christophe Pillet, collaborated with a hand full of specialized companies to create "dream" products, including skis (Black Crows), an urban performance bicycle (Look), a boomerang (3B), cricket rackets, helmets, soccer and rugby balls (Mitre Sports UK) and a surfboard (J.P. Stark/Notox) and concept car with Citroën. Several clothing items – surf shorts, a sailing jacket and a wetsuit also made their way into the collection.
Colette, the trendsetting boutique on Rue Saint-Honoré launched an exclusive retail preview of the collection during this month's busy fashion and interior design shows in Paris.
source: Lacoste Lab
posted by: Nancy H