To mark the start of the 2012 Summer Games, the Royal Mail UK has released a set of commemorate stamps. Four stamps seamlessly meld action shots of British athletes (diver, fencer, runners and cyclist) with some of London's most recognizable landmarks.
Created by Hat Trick, a multi-disciplinary agency, the stamps took a feat of endurance to realize. The creative team spent 15 months making sure the shots – the London Eye replicating a cyclist's wheel or the way a fencer's lunge meets with Tower Bridge – were perfectly aligned, as well as technically precise.
And, as British hopefuls rack up the gold, they too will be featured on special edition stamps throughout the course of the Olympics. The stamp will show a photo of the athlete or team from their gold-medal winning final. Where possible, these stamps feature a photograph of the athlete or team in action from their gold medal-winning final.