Lacoste Lab Launches "Dream" Products

Lacoste Lab Lacoste sees its innovation "Lab" as a link between the brand's legendary past and its future. It's not much of a stretch since founder, René Lacoste not only claims his place as a tennis champion and designer of the iconic polo shirt, but invented tennis rackets, golf clubs and bags, as well as a groundbreaking tennis-ball launching machine.

The collection of objects rely on a standard palette of white, black and green that gives them a striking effect altogether. And details, such as racket taping on the bike handles or the newsboy bicycle helmet, are a fitting use of the company's brand language.

Design Director, Christophe Pillet, collaborated with a hand full of specialized companies to create "dream" products, including skis (Black Crows), an urban performance bicycle (Look), a boomerang (3B), cricket rackets, helmets, soccer and rugby balls (Mitre Sports UK) and a surfboard (J.P. Stark/Notox) and concept car with Citroën. Several clothing items – surf shorts, a sailing jacket and a wetsuit also made their way into the collection.

Colette, the trendsetting boutique on Rue Saint-Honoré launched an exclusive retail preview of the collection during this month's busy fashion and interior design shows in Paris.

Lacoste Lab Bike Lacoste Lab Bike Lacoste Lab Bike HelmetLacoste Lab Cricket Racket Lacoste Lab Skis Lacoste Lab Navy Coat

source: Lacoste Lab posted by: Nancy H