If Apple created surfboards, they would probably look something like this – a curvaceous shape, snow-white skin, crisp graphics and pops of bright color. These surfboards are the brainchild of Thomas Meyerhoffer, a Swedish industrial designer, who has, in fact, worked on Jonathan Ive's team at Apple. In addition, Meyerhoffer has a considerable pedigree, creating windsurfing sails for Neil Pryde, snowboard bindings for Flow and googles for Smith + Scott, among others.
After his stint at Apple, Meyerhoffer set up shop in his Bay Area Studio – just blocks from the waves and merged his design experience with a passion for surfing. The unique hourglass shape (fusing key elements of long and short boards) was vetted through numerous prototypes and test rides. Although his intention was to propel the rider's experience forward, Meyerhoffer effectively challenged the conventional concept of a board in an industry that seemed to resist innovation. Ten years later, he's still evolving his namesake line of surfboards with the latest release of Meyerhoffer 2.