What is the “Store of the Future” and how does it translate to different retail types (The Urban Store, The Rx Store, etc.)?
Leading up to this question, Stark Design was charged with redefining the CVS/pharmacy Photo department experience. This included the design of the retail space, renaming of the Photo department, catalogs, uniforms, name tags and any other consumer-facing touchpoint of the Photo business. Our innovative thinking led to a study of the entire store experience.
As Associate Creative Director at Stark Design, I worked closely with in-house Marketing and Stores teams at CVS. We performed lots and lots of competitive research and incorporated independent retail analysis. This study (and our own experiences) revealed scores of opportunities throughout the store. Our solutions encompassed signage, retail displays and fixtures, merchandising, naming, art installations (for Las Vegas) and unique vending concepts.
In an effort to improve the customer experience, our work sparked a transformation throughout the company and resulted in seven new CVS/pharmacy prototype stores being built around the U.S.