Long-time client Hain Celestial trusted me when they wanted to redesign the packaging for their ever-popular, 100% vegetarian franchise, Natural Hawaiian. With 60 SKUs across four categories, Hair, Body, Skin and Sun, this was no small undertaking.
As is often the case with a redesign, the client wanted to update the Hawaiian aesthetic to allow for better differentiation across categories and SKUs while still retaining a recognizable shelf presence. We managed to achieve a young, fun personality, all while introducing the new communication hierarchy.
I'm happy to say we're heading for the finish line on the next Hain redesign. Stay tuned for updates!